Michael Andretti will be a busy man with the new FIA Formula E Championship. Not only will his organization run a team in the new championship, Andretti Sports Marketing has been appointed to be the event organizers for the Miami Formula E race on 14 March 2015.
Andretti Sports Marketing is no stranger to running major events – overseeing the St. Petersburg, Toronto and Milwaukee IndyCar events. In addition, they successfully partnered with Global Rallycross to promote and manage their ESPN X Games global events in Spain, Brazil, Germany and the United States, including the championship finale held on the strip in Las Vegas, Nevada.
The Miami Formula E race will be one of two races in the US alongside Los Angeles on 14 February 2015.
“I’m excited that we are serving as the event organizer for the 2015 Miami Formula E race,” said Michael Andretti, Chief Executive Officer for Andretti Sports Marketing.
“We at Andretti Sports Marketing are committed to making this event a world class experience and we anticipate a long and great relationship with Formula E.”
Formula E is a new FIA Championship featuring open-wheel cars powered exclusively by electricity and racing in the heart of 10 of the world’s leading cities. Designed to promote interest and investment in electric vehicles and sustainable motoring, 10 teams each with two drivers will compete in one hour races using Formula cars capable of reaching speeds of more than 225kph. All US races will also be broadcast live across the FOX family of networks, including FOX Sports 1, after the network secured the exclusive media rights earlier this year.
Cars in the new championship with run on Michelin grooved tires which will be used in both wet and dry conditions.
“We’re very pleased to be partnering with Andretti Sports Marketing to organise the Miami Formula E race. They bring with them a proven track-record of organizing not just large-scale motor racing events but providing spectators with an all-encompassing experience,” said Alejandro Agag, Formula E CEO.