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Formula E lands ABB as new title sponsor

The FIA Formula E Championship has added a new title sponsor in its fourth season, ahead of the second race weekend of the 2017-’18 campaign in Marrakesh, Morocco.

ABB Group is a global pioneering technology leader that focuses on industrial digitalization and electric mobility, and has linked up with the electric open-wheel series as part of a multi-year deal.

What’s somewhat fascinating here is that this marks the first time an FIA-sanctioned single-seater championship has landed a title sponsor. The series will now be known as the ABB FIA Formula E Championship.

“This is a historic day for Formula E and I’m honored to welcome ABB as the title partner of the series, with its background and expertise in the field of electrification and digital technologies,” said Alejandro Agag, Formula E founder and CEO. “Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase break-through technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship.”

ABB CEO Ulrich Spiesshofer added, “We are extremely excited to partner with Formula E in writing the future of e-mobility. Today, two pioneers are uniting. ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies. Together, we will write the next phase of this exciting sports activity and foster high-performance teams. Together, we will write the future – one electrifying race at a time.”

Formula E is continuing to build in its fourth season with a number of multi-year agreements announced, including one with Michelin to continue as tire technical partner through 2021, and has continued to grow in the eyes of the FIA as well. FIA President Jean Todt hailed this announcement.

“Formula E continues to grow and in addition to its sporting and technical success, the tremendous level of excitement surrounding this new FIA discipline is tangible,” Todt said. “Today’s ABB announcement as the title partner is a strong sign and proof of the attractiveness of this championship, which is still in its infancy. The mobilization of major economic powers around the pillars of this discipline – new technologies, electric mobility and sustainable development – is a very good sign, and something to be excited about. This contributes to the development and expansion of Formula E.”

Sam Bird and Felix Rosenqvist won the first two races of the season in Hong Kong held last month. Marrakesh hosts the third round of the championship this weekend, with the fourth round coming at Santiago, Chile on February 3. That’s a week after the IMSA WeatherTech SportsCar Championship opens its year at the Rolex 24 at Daytona.

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